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0 The leading sportsbook operator Coral is powered by Playtech
The international developer, designer and services and software licensor for the land-based, TV, mobile and online gaming industry, Playtech, proudly reports that Gala Coral Group has launched again on the Playtech’s platform its Coral.co.uk renowned sportsbetting website.
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After the agreement of last year to employ Playtech as Gala Coral’s exclusive platform provider, the two major brands of the Company, Gala Bingo and Gala Casino, have been moved to the software of the Company and it has concluded recently the migration of Coral. All of the products of Playtech are included in the recently launched website, like Poker, Bingo and Casino and GTS is being used for the aggregation of third party content. Mobenga, the Playtech’s subsidiary and industry’s leading mobile sportsbook delivers the mobile offer.
Playtech’s IMS is also been utilized by Gala Coral as their only management central system apart from the Portal with which it controls the real time communication with players and the user interface. The end result is that Gala Coral is now given the opportunity to personalize and customize bonus offerings and content according to the preferences of players throughout the whole suite of products. A one-wallet solution is presented to all the players. It makes it simple for GalaCoral to make the most out of the opportunities for cross-selling between channels and products.
The Playtech COO, Shay Segev, said, “It gives us an immense pleasure to bring to an end our so far successful effort to aid Gala Coral Group in all channels and on all product verticals. Our leadership position in the industry as software provider is further strengthened by their distinguished brands. Our partnership has come as an undeniable proof of the growing desire of the businesses to make more central their operation, services and products under a single platform for increasing brand loyalty. The IMS and Portal of Playtech provide along the award-winning products that we have the indispensable unique functionality to those operators in the lookout for a single shop stop. It makes me confident that Coral will prove able to take advantage from the synergy between the central management system IMS on one hand and the Coral betting shops’ sports betting platform Geneity on the other.
The chief executive officer of Gala Coral Group, Carl Leaver, said, “It pleases us a lot to have brought to completion our migration to the products and platform of Playtech. Possessing a single wallet will allow us to become much more efficient at increasing the loyalty of our customers as well as our cross-selling. With this flexible and modern technology we will be presented with the opportunity to develop the offering we have in line with the needs of our customers in a low-cost and dynamic way.
